Channels Target Markets Research Marketing Essay

Channels Target Markets Research Marketing Essay In the past few years, European and American luxury markets have been weak because of economy risk. But Chinese luxury market has a steady growth and there are some new emerging markets like Brail, Russia, India and so on. As a whole, the luxury market has a good perspective. This report will discuss CHANEL as a well known luxury brands with long history. Firstly the report could simply describe the CHANEL background. Secondly there is a marketing analysis on CHANEL products. The 4P marketing mixes and STP market strategy are used to evaluate CHANEL products. And then the report could give some introductions on China and Brazil markets which are considered as the target markets of CHANEL. Meanwhile the two target markets will be carefully analyzed to identify whether they are appropriate for CHANEL or not. Finally, the report provides some suggestions which can help CHANEL take more shares of China market. Luxury brand CHANEL CHANEL was found in Paris, France in 1913. And Gabrielle Chanel (Coco Chanel) was the founder who also played the role of designer from 1910 to 1971. In 1983, Karl Lagerfeld called genius designer became the successor. CHANEL has managed a lot of products such as clothing, hats, perfume, jewelry, cosmetic, glasses and so on. The design philosophy of CHANEL Brand is elegance, conciseness and beautiful. In addition, double C and stereoscopic rhombus space line are the major signs. As known to all, double C has become the pride of fashion. And women around the world want to have the brand. In 1920s, womens trappings perfume and image has changed from classical to modern. All this cannot achieve without Chanel contribution. Then after Karl Largerfeld became the chief designer, he was very successful to push Chanel fashion to another peak. Marketing analysis of CHANEL products 3.1 4P marketing analysis product CHANEL products are mainly female products. There are some kinds of series. Fashion boutique: fashion, bag, shoes, accessory Glasses series: sunglasses, optical glasses Wristwatch series: camellia, Premiere, J12, Top jewelry series: camellia, comet, 1932, baroque CHANEL perfume series: NO.5, NO.19 Most of CHANEL products are highly luxury. Because of the comfortable design, unique style and elegant lingering charm, CHANEL can bring a kind of fashion and vanity for users. price As the international well-known brand, CHANEL adopts the high price strategy based on its high quality image (OGuinn, 2011). The price strategies are as follows: Clothing: high price strategy Fashion boutique: high-middle price strategy Watch and top jewelry: high price strategy Glasses: high-middle price strategy Perfume and makeup: mid-price strategy place The CHANEL clothing has spread in 37 countries worldwide and there are 29 countries which hold the points of sale about glasses series. To accord with the position, CHANEL focuses on the senior department stores and prosperous business district. In Taipei, there are four points of sale. Furthermore, in Japan, CHANEL Ginza building has gone into operation. The whole building has ten stories high. The CHANEL boutiques are set up from first floor to third floor. Meanwhile the VIP rooms are also in the third floor. And the fourth floor is the salon show; all CHANEL offices can be found from fifth floor to ninth floor; the tenth floor has a French restaurant. The whole building shows the luxurious grade (Kotler, 2011). Around here, there are some other famous international brands buildings such as Dior, Burberry and Hermes. promotion Fashion show: CHANEL holds some kinds of fashion shows for the seasonal clothing in many countries. To show the perfect product and quality, CHANEL chooses the elegant scene and well-known models. Magazine: what CHANEL chooses is the brand-led magazine such as ELLE and VOGUE. Except the presentation of product in season, these magazines also introduce the product features and the way to distinguish the genuine CHANEL product (Clow, 2011). Celebrity advertising: there are many celebrities such as Diana Spencer, Jacqueline Kennedy, Elizabeth Taylor, and Ingrid Bergman who always dress CHANEL clothing in public. So the classical and graceful image has greatly enhanced. Hollywood Star Nicole Kidman became the spokesperson because of her unique temperament which can tally with CHANEL image. Website: there are 12 languages to choose in CHANEL website. Customers can know the product information and watch the recent fashion show. 3.2 STP marketing analysis CHANEL products have spread all over the world and this brand has been the top brand in womans heart. This report will take CHANEL NO.5 as an example to analyze the STP marketing strategy. Market segmentation The market segmentation of CHANEL NO.5 is based on the individual performance and consumers pay more attention to the spiritual value. There are some segmentation factors such as mentality, age, geography and behavior (Aaker, 2011). Expect the celebrities, the intellectual women with high income have been main customers and they are about 35 years old. Modern women focus on the life quality and grade. And meanwhile they pursue the social honor and position. So CHANEL NO.5 becomes the first choice. Target market CHANEL NO.5 adopts the differentiated targeting strategy on target markets. CHANEL divides the high consumption group into many market segments and works out a range of marketing mixes to satisfy the different consumers (Temporal, 2010). Market position CHANEL NO.5 uses a series of market position strategies such as product quality differentiation, product packaging differentiation, brand image differentiation, point-of-sale terminal differentiation and media communication differentiation (Baaghil, 2011). Two target markets This report will take two BRIC countries Brazil and China as the targets. China market China has become the second largest luxury goods market, although Chinese economy has a slowing growth now. From the graph 1, it can be found that in China luxury market, both consumers and total spending have a steady growth. Graph 1: Source: 2011 China luxury market study by BAINCOMPANY The report will have an analysis on Chinese luxury market from supply and demand. According to the analysis of supply structure, Chinese luxury goods mainly depend on import. And the China local luxury brands are very limited. Along with the recession of European luxury markets, more and more international luxury brands have crowed into Chinese market. Almost all the luxury brands have own stores. In addition, from the perspective of demand, Chinese consumers are different from other European and American consumers. Chinese consumers pay more attention to the social status and vanity especially some young white collars. And Chinese consumers with high income and advanced degree tend to be younger about 30 to 45 years old. The following graph 2 shows the product category in China luxury market. It is very obvious that watch, cosmetic and perfume account for larger proportion than other products. Graph 2: Source: 2011 China Luxury Market Study by BAINCOMPANY Brazil market Because of the appearance of European sovereign debt crisis, European luxury market has been impacted. But luxury goods in Brazil market have a good rise. According to the analysis from Bain Company, Brazil is a fast growing luxury market and the target consumers has been over 100 million (Redazione, 2011). The female consumptions account for about 75 in the luxury market. Luxury cosmetics and perfumes are the most popular and jewel is the third largest category. In addition, there may be about dozens of international luxury brands to foray into the Brazilian market in 2012 such as Fendi, Bottega, Veneta, Yves Saint Laurent ¼Ã…’Prada and so on. Louis Vuitton brand will open three new shops in the next year. TiffanyCo entered into St.Paul in 2001 and demand has been constantly increased. In the coming year, there will be a few new TiffanyCo shops. Evaluation of the two target markets 5.1 analyses on Brazilian marketing environment political environment In recent years, Brazilian governments are always struggling to improve social fundamentals and narrow the wealth gap. It led to the expansion of domestic demand. And Brazilian government has also pushed forward some tax preference policies to encourage import. So it is very beneficial for CHANEL to enter Brazil market. Economic environment Brazilian economic strength is the strongest in Latin America. In recent years, the Brazilian domestic demand has been very powerful. And 2014 FIFA world cup and 2016 Olympic Games will be hold in Brazil. So the prospect of luxury market will be very well. Brazil is the 11th country in the rankings of HNWIS (Redazione, 2011). Brazil has more high net worth individuals than India and Russia. Therefore, Brazil will become a new emerging market of CHANEL. Cultural environment Along with the improvement of education culture level, the residents values have changed. They pursue the life quality and want to get respect from others. So it will be a trend to purchase the luxury goods. These changes will be conducive to the sales of CHANEL products. In short, as a new emerging market Brazilian luxury market will bring great profits for CHANEL. 5.2 analyses on Chinese market Consumers purchase motivation: Chinese consumers purchase motivation can be simply summed up two types. The first is social consumer motivation which includes flaunt, social intercourse, conformity and status symbol. At present, some Chinese consumers purchase luxury goods to satisfy the vanity. And some consumers want to keep good social relations. So they always use the luxury good as a gift to other friend. In addition, other consumers think the luxury goods are one of status symbols which can show own social status. The second is individual consumption motivation. Some Chinese consumers purchase luxury goods to pursue life quality and enjoy the happiness what luxury goods can bring. Market Characteristics: the consumption of luxury good is based on economy and culture. Comparing with European and American markets, Chinese market has own characteristics (BAINCOMPANY, 2011). Firstly, the consumption concept has been changed from waste to life attitude. Now many Chinese consumers use the luxury goods to flaunt their social status. Secondly, the demand growth of luxury goods is very amazing. Now Chinese high income groups are great and their purchase desire will be stronger with the rising incomes. So it leads to the rise in luxury goods demand. Thirdly, the main consumers are young people including some successful young merchants and high income white collars. Of course, there is another kind of people: the children of privileged government officials and the super-rich. Through the above analysis on Chinese market, it means that the market is very appropriate for CHANEL. And CHANEL should put more energy into Chinese market to take more market shares, because there are many powerful competitors. Recommendation Aiming at China luxury market, the report provides some recommendation for CHANEL. Accelerating expansion of 2/3 cities. Now the tier 2/3 cities have been the important markets for luxury brands. Because luxury goods accessed into the first tier cites early, the attraction of luxury goods has gradually declined and the sales has been weak. The high marketing costs can also lesson the profits of luxury brands. By contrast, the marketing costs are lower. in tier 2/3 cites, some invisible rich who just begin to pursue the luxury brands are the most important consumers. Graph 3: Source: 2011 China Luxury Market Study by BAINCOMPANY According to the graph 3, it is very clear that CHANEL has no new shops in the tier 2/3 cities. But its competitors such as GUCCI, LV, and Dior have developed the tier 2/3 cities. So CHANEL should rapidly take actions to occupy the tier 2/3 cities. Using some social medium to increase mindshare. Graph 4: Source: 2011 China Luxury Market Study by BAINCOMPANY Social media has been the main way for luxury consumers to get information. Comparing with Facebook and twitter, microblog is the most important social media. If some luxury brands have new information, generally speaking, microblog is the fastest channel to release. There is an interesting phenomenon that many luxury consumers like to flaunt own luxury goods to friends and strangers by own microblog. CHANEL can use the magnifying effects of microblog to release own brand resource. It is a trend for some social medium like mciroblog, brands website and video to play together (OGuinn, 2011). So CHANEL can use the social medium to hold a fashion show live. Of course, microblog will also bring some risks, so CHANEL must carefully analyze the potential risks and work out a coping strategy. Experience marketing In China luxury market, many consumers cannot insight into the culture of luxury brands and do not know their brands idea and history. Knowing the brand is the precondition of brand loyalist. And experience marketing is the bridges for communications between consumers and luxury brands (Ferrell, 2010). CHANEL can build a new unique store or upgrade the existing store to give consumers bran-new shopping experience. In addition, some art activities may be held to help luxury consumers better know CHANEL brands history, value and culture especially the consumers from tier 2/3 cities. Customized service Along with the deep understanding for luxury brands, Chinese luxury consumers cannot satisfy the current design of luxury brands. Consumers customize requirements can reflect their fanaticism of brands. The core value of customized products is the uniqueness and exclusivity (Keller, 2007). There will be a customized agitation in China luxury market. So CHANEL should provide the customized service of some products such as dress, jewel, and bags and so on. And the consumers can choose own design, material and accessories. Furthermore, CHANEL can take into about the Chinese elements. The perfect combination between Chinese elements and European fashion maybe become a trend. Conclusion As a famous luxury brand, CHANEL has been always insisting the unique brands idea. CHANEL represents a kind of style and double C sign has become the eternal classic. Brands design is the most important factor for CHANEL success. Meanwhile a successful brand cannot do without the optimal marketing strategies. In order to satisfy the existing markets and potential markets, CHANEL constantly adjusts the marketing strategies according to the market demand. Moreover, Along with the recession of European and American economy, luxury brands have taken some developing countries as the target market. China luxury market with a steady growth has become the most attractive luxury market. Most well-known luxury brands have set up own stores in first tier cities and tier 2/3 cities. Chinese luxury market is different from European and American luxury markets. So CHANEL should carefully research the development trend of Chinese luxury market and build some new plans to take more market shares. It can be sure that the competition between CHANEL and other international luxury brands is very fierce. But meanwhile CHANEL should pay attention to Brazil luxury market which is a emerging luxury market.

Essay --

How Christianity shaped lives during Medieval times. Late at night when bedtime draws near, we turn off the lamp, shut off our productivity and slumber into quietness. We become productive and energetic again with the sun rise. What happens when the lamp, used here as a metaphor for civilization, does not switch back on and we are forced to live in complete misery and darkness. That is how the Middle Ages can be described. It was a time of darkness, misery and pain and not even the sun could bright the day up. The vast limitations that the church had on society can be blamed for thousands of deaths during that time. In this essay i will discuss the responsibility the church had for an uncountable amount of deaths by leading you through the main occurrences where the church came into play. I will also discuss how different the social groups were affected with the church’s behavior. During the early years of a time so dark, catholicism emerged and started setting, what is known today as ’‘The Middle Ages’’ into motion. As far back as (590) AD, the Catholic church started to dominate Rome, its influence was so strong that in a matter of years, when Roman empires crumbled, it had the whole western world under control. Christianity was more than a religion during that time, it was all they knew. It was their morning, their afternoon and their night, it was all they were allowed to know. The immense authority the church had on the people left them unable to function freely in society, it was as if they were held captive by what seemed moral to them. The church almost served as a tyrant government, they had their own lands, taxes and laws. They say that with power comes money, this was the case with the church, they were gaining in b... ...daily life of every social group, therefore it was beyond influential. But why were they so powerful and dominant? Well because they assured you that your after life was going to be pleasant and that you were going to Heaven instead of Hell. The church gave them hope, they convinced people, especially the peasants that all their hard labor was for good use.The peasants saw Sunday as a bliss, something to look forward to, the two hour sermon offered highly intellectual wordings and made the peasants feel worthy. As a conclusion, we know through literature and art that it is evident and clear that the church had immense power and control over the people . With their political schemes and agriculture authority, they did not only, directly or indirectly, kill hundred of thousands of people but they put the Middle Ages in a frozen time, where no developments occurred.

Walt Disney and Disneyland Essay -- History Historical Cartoons Morals

Walt Disney and Disneyland When the subject of the Disney Enterprises is brought up, one often thinks of cartoons, musicals or other movies, amusement parks, and famous characters such as Mickey Mouse. And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California. Called â€Å"the happiest place on earth,† Disneyland was gorged with Disney’s beliefs, hopes and values (that were in common with the nation) that were apparent not only in the movie-themed areas but in the whole park and the way it was run as well. Disney, a man keen on innocence and being happy, wanted Disneyland to be a representation of just that, as well as conveying a sense of Americana. The creation of Disneyland not only encompassed and showcased the ideals of Walt Disney but also served as a haven in which people with similar beliefs could come and celebrate such principles as the preservation of innocence, appreciation of simple joys, and nationalism in a postwar country. Moreover, Disneyland was and remains an epitome of the American Dream. Walt Disney, the man who was the creator of the Disney Company and products we know and love today, was certainly extraordinary. He is considered to be one of the most successful people in American history, and rightfully so because the magnitude of his accomplishments is astounding. His films (and the films that are produced under his name now after his death), amusement parks and other merchandise are acknowledged and appreciated throughout the entire world. Nearly all the Disney films and merchandise, and all of the amusement parks target an audience of young children, and therefore Disney endorses his creations with stories containing good morals and an emphasis on maintaining innocence. When Disney first started creating his hit animated features, the nation was in a postwar state and was going through some turmoil within itself as well. Times were changing. The pristine lives most o... ... icon, and because the park truly did embody and reinforce such American beliefs, Disneyland turned out to be an American success. Disney, a man for such strong support for what he believed was right and good in life and society, was not afraid to hold back his thoughts. He conveyed them throughout his films and in his own physical creation, Disneyland. Fortunately for both him and the people of the United States, both he and society agreed on what was morally right. The nation supported his ideals and was grateful for the outlet to this wonderland that he provided. As a man full of -not political- but social power, Disney used his influence to his advantage: to advertise these morals to people all over the world. He began with his creation of what some call his alter ego, Mickey Mouse, worked to producing films, and later opened his own amusement park. From there the Disney empire expanded to beyond belief, more amusement parks popped up not only in America, but also all over the world, and films are still being created under his name. And Walt Disney, the man who started it all -and added a flair of his and th e nation’s good morality-, will remain a household name forever.

Absinthe: The Price of Creativity :: Biology Essays Research Papers

Absinthe: The Price of Creativity The practice of serious art, whether it be painting, music or literature, requires originalities of perception. At a level of neurobiology what this usually means is that the nervous system must respond in new ways to old inputs. How can in individual induce these responses that are needed for creativity? If creativity is a behavior, can it be influenced by things that occur in the brain? Some artists seem to be naturally endowed with the gift of creativity and the creation of these new responses to old information. Some artists seek to place themselves in ambient conditions in order to induce these new responses of the nervous system. And other artists seek out the help of drugs. Drugs can have a wide variety of effects, from mild physical effects to huge effects on personality and behavior. At the end of the 19th century there was an era of great creativity in Europe. Particularly in France, the Belle Epoch era brought with it a generation of artists that produced an enormous output of creativity. These artists survived in artistic circles which brought with them the notorious alcoholic drink called "absinthe". In 1910 to 1915 absinthe was recognized as a neurological poison throughout Europe, and it was also banned in the US. However, amongst the fans of absinthe we find some of the most creative minds of the era. These include; De Musset, Baudelaire, Verlaine, Zola, Oscar Wilde, Gaugin, Toulouse-Lautrec, Van Gough, Hemmingway and Picasso. (5) Oscar Wilde said of absinthe: "After the first glass, you see things as you wish they were. After the second, you see them as they are not. Finally, you see things as they really are, which is the most horrible thing in the world." Although absinthe had become the national drink of France by the end of the 19th century, absinthe had a reputation for inducing "insane and criminal acts" as well as convulsions and other effects of toxicity (1) Though absinthe contains a high volume of alcohol (usually 70%), it is not the ethyl alcohol that is the important neuro-active ingredient, but the terpenoid alpha-thujone. Thujone is derived from the oil of the plants, Artemisia absinthium (common names: bitter wormwood, wormseed, Wermutkraut, Asscnizio, Losna, Pelin) and Artemisia pontica (Roman Wormwood), both of the daisy family. The plant is described as a fragrant perennial herb about 1-4 feet tall with silver-green leaves, silky hairs on both sides of the leaves, and small yellowish-green flowers present during July-September (4).

A Streetcar Named Desire Film Analysis Essay

These actors take on the difficult task of bringing two complex, emotional characters onto the silver screen. With spot-on reactions to each others’ theatrical advances, the pair create an experience that is both enjoyable and expressively coherant. Vivian Leigh was cast for the role of Blanch DuBois for various reasons. She was white, slender, beautiful and had already acted in several other films. Tennessee Williams, the author of the original play, saw Leigh’s performances in plays such as â€Å"The School for Scandal† and â€Å"Antigone†, and decided that she was perfect for the role. All that Leigh needed to change was the color of her hair, which was originally black. Leigh does a splendid job of portraying Blanche’s ascending insanity by seamlessly transitioning from melodramatic anguish into her signature faux semblants, or pretense. An example of this is the scene where Blanche sits alone in Stella’s apartment crying until a delivery man comes to the door. Blanche is then quickly transformed into a mysterious temptress who seduces the young man into kissing her. Leigh’s uncommon ability to switch from such extreme emotions brings a refreshing distinction to the film. Blanche’s eccentric and offbeat personality requires a talented actress to be be fully realized. Leigh’s acting style works well with the other actors’, and expresses a coherence so profound that one might often forget that she is acting. The role of Harold Mitchell was one that needed to be fulfilled in order for the script to make sense. Mitch is described as being two hundred and seven pounds, six foot one and having â€Å"a massive bone structure†. His physique is an important aspect of his character, thus making it imperative for the actor to meet these conditions to be casted for the role. Karl Malden is tall and bulky, with a large nose and a receding hairline. These traits accenuate Mitch’s awkward demeanor and informs the audience of how lonely he is without him having to say it. Malden also shares Leigh’s ability to transition between emotional extremes. For instance, in the beginning of the scene where Mitch confronts Blanche about her lies, he is silent. Though after hearing more of her absurd grip on reality, he snaps into an aggressive brute who pins Blanche to the wall. Malden’s on-screen chemistry with Leigh is apparent throughout the film, and is believable the entire time. Vivian Leigh and Karl Malden’s performances perfectly depicted the tragic twosome that is Blanche and Mitch. With Leigh’s seamless transitions of polar-opposite emotions and Malden’s angry yet passsionate fits of rage, the two give what are easily the best performances of the film. From their intriguing introductionto their dreadful departure, no purer chemistry has been captured so passionately.

French Existentialism Philosophers Essay

Part A: Gabriel Marcel’s Philosophy on Problem and Mystery Part B: Simone De Beauvoir’s Philosophy on why there is a moral obligation to overcome oppression (our own and that of others) and why is an existentialist ethics an ethics of freedom Part A: Gabriel Marcel is known to be one of the more religious philosophers who was a French Existentialist. He was a committed Catholic Philosopher and he believed that by being connected to others he will be connected to god. He believed that philosophy should be about hope and wanted to portray the more positive aspects of human characteristics through his writings and thoughts. Marcel has a belief that problems and mysteries were two separate ideas where problems exist outside and apart from ourselves and mysteries were unsolved queries that were more internal to one’s self. For example determining what a body is, is a problem and determining what my body is, is a mystery. He believes that we can use primary and secondary reflections in order to seek a solution to the problem or mystery being faced with. Primary reflections use analytical skills to separate the thinker from the problematic object in order to find a resolution. Separating the thinker from the problem is important in order to effectively reflect and create intellectual and moral means to a solution. Primary reflections use means of abstracting data and using it in order to manipulate the world and deal with the problem that is not always black and white or a right or wrong answer. Primary reflection approaches problems from an objective standpoint where the thinker is separate from the problem while the secondary reflection begins with the experience of existence within the problem and is used with reflection of a mystery. The secondary reflection is open to contemplation by looking at it as a unique presence. The existence within the world is not a problem that needs to be solved because humans and their bodies are intrinsically related to the world and they are in relation to each other, not objects or problems that can be manipulated. Marcel believed that Philosophy is a part of reflecting on a mystery and the mystery requires participation of the person reflecting because it is an experience of presence itself. A mystery involves you as an intrinsical part of the question wh ich is a question of yourself and requires a solution by secondary reflection. A question becomes a mystery when it takes itself into the subject. Marcel believes that humans are increasingly becoming defined by their problems which cause alienation of themselves from themselves and also causing separation from others. The questions of â€Å"being† and humans are mysteries within the Marcel philosophies. When something is recognized as â€Å"not being† it cannot be a mystery. As humans we have a need for â€Å"being† with â€Å"ontological exigence† which consumes â€Å"being† upsurges of joy, happiness, hopefulness, expectations and desires. â€Å"Being† as a human means existing and experiencing the world and the subjects within it. Having something means exercising power over that thing by possession and rights to those possessions. By having rights over a possession can also enables that person to have the ability of disposal of that subject as well. Having something is different from experiencing that thing, for example having a body is different form experiencing your body because you cannot rid yourself of your body without ceasing to be. Life is not identical to a person’s â€Å"being† because â€Å"being† is the whole self which is more than life and it is what a person aspires to be. Humans can only evoke the fullness of â€Å"being† by engaging with others and coming together as a community. Marcel promotes the idea of living I-Thou which opens up and enhances a person’s â€Å"being† which God being the ultimate Thou. The I-Thou idea requires a person to be open to the â€Å"being† of others within their lives and not living only for themselves. Marcel has an interesting stance on the subject of love and how it should be defined. He believes that love has to do with inner subjectivity and it is about seeking and experiencing the â€Å"being† of the other. Love is not about possession or having another person which is commonly thought to be the main definition of what love means. Marcel believes that a self does not love, but it is the self that is constituted by love. When we attach predicates to a thou we limit our love for another and it’s trust and faith which constitutes love in the â€Å"being† of the other. I always thought that love had to do with possessing and labeling a person or subject as yours. However, Marcel’s philosophy on love has changed my point of view into believing that love is about fully accepting a person as who they are instead of trying to possess them and changing them into being an object of your desire and control. Part B: In Simone Beauvoir’s writing of The Ethics of Ambiguity she begins to elaborate on ethics and the importance of a moral obligation to overcome oppression. Moral acts and willing one’s self free is an obligation of a person in order to become a moral person. With moral freedom a person is not free unless they can deal with free individuals. We all should strive for our freedom as well as the freedom of others and the freedom of all. The freedom to choose is shaped by social and political freedom of people. Beauvoir believes that in order to free all we must take a stand for justice especially in the political sense. We ought to respect freedom when it serves freedom, but not when freedom distances itself from itself. For example when freedom is used in the oppression and the abuse of others, we ought not to respect it in cases such as a dictatorship oppressing the freedom of its people. Oppressing an oppressor is justified even when it requires violence and in cases of people rising up and rebelling the person or the system that has been oppressing them it is justifiable. In such cases casualties of war with sacrifices is justified when fighting for freedom because it makes it a just war. Simone Beauvoir states â€Å"the truth is that if division and violence define war, the world has always been at war and will always be; if man is waiting for universal peace in order to establish his existence validly, he will wait indefinitely: there will never be any other future.† (Beauvoir ) With this she means that if the only reasons for war are for violence to annihilate the other opponent because of division then war will never end and people will never reach complete liberation. However, oppressing and oppressor should never be driven by blind faith. The actions must be considered fully well and deliberate over choice. Each circumstance should be considered on a case by case basis and analyzed by practical problems. Ethics emphasize physical and social interaction in relation to other human beings because of freedom. Authentic morality involves engagement with the world that is not abstract intellectualism. People who sit by and talk about the problems and the circumstances that accustom the world are not engaging with the world directly. Beauvoir stresses that in order to achieve authentic morality people must do something to engage with the world not intellectualize the problems within it. Humans have a moral commitment to liberate the oppressed individuals because it causes limited liberation of their own freedom. Oppressed individuals may not even know that they are being oppressed and this why it is important for others to enlighten them and help them become liberated from their situation. With an oppressed individual, their own judgment that they are oppressed is what counts and this is why it’s an obligation of others who recognize the oppression to give them knowledge of their situation. Oppressed people are cut off from the future without the power of liberation to decide what is next for them in their lives. With liberation a person must be able to question values and oppressed individuals are not able to do this. Being oppressed does not gain moral character because character is not built by suffering. A person cannot say that they are a strong person because they have been accepting oppression and the suffering that comes with it. A person is strong when they take a stand for their liberation and fight for their own values as well as the liberation of others. However, power is limited within liberation, Beauvoir enforces this by stating that â€Å"to be free is not to have the power to do anything you like; it is to be able to surpass the given toward an open future; the existence of others as a freedom defines my situation and is even the condition of my own freedom.† (Beauvoir ) Power is a foundation of moral freedom and in order to engage the world a person must have power, but it is a limited power. Not only individuals of the world, but state also has an obligation to ensure that it’s people have a minimum level of well-being because this is necessary to freely act within the world. External help is needed in order to alleviate oppression and once an oppressed individual is placed within the presence of freedom they must pursue freedom for themselves and one cannot force freedom upon them or it would not be recognized as freedom at all. Works cited Beauvoir, S. D. The Works of Simone de Beauvoir. Zuubooks.com, 2010. Print. Marcel, Gabriel. A Gabriel Marcel Reader. 1st edition. St. Augustines Press, 2011. Print.

Definitions of Environmental Science Legislation

a.The Air Act, 1981 B.The Water Act, 1974 degree Celsiuss.The Environment Protection act, 1986 vitamin D.The Wildlife Protection Act, 1971 vitamin E.Agenda-21 The Air Act, 1981 Definitions. In this Act, unless the context otherwise requires, – ( a ) â€Å" air pollutant † means any solid, liquid or gaseous substance 2 [ ( including noise ) ] nowadays in the ambiance in such concentration as may be or be given to be deleterious to human existences or other life animals or workss or belongings or environment ; ( B ) â€Å" air pollution † means the presence in the ambiance of any air ( degree Celsius ) â€Å" approved contraptions † means any equipment or appliance used for the delivery of any combustible stuff or for bring forthing or devouring any smoke, gas of particulate affair and approved by the State Board for the intent of this Act ; ( vitamin D ) â€Å" approved fuel † means any fuel approved by the State Board for the intents of this Act ; ( vitamin E ) â€Å" car † means any vehicle powered either by internal burning engine or by any method of bring forthing power to drive such vehicle by firing fuel ; ( degree Fahrenheit ) â€Å" Board † means the Central Board or State Board ; ( g ) â€Å" Cardinal Board- means the 3 [ Central Board for the Prevention and Control of Water Pollution ] constituted under subdivision 3 of the Water ( Prevention and Control of Pollution ) Act, 1974 ; ( H ) â€Å" chimney † includes any construction with an gap or mercantile establishment from or through which any air pollutant may be emitted, ( I ) â€Å" control equipment † means any setup, device, equipment or system to command the quality and mode of emanation of any air pollutant and includes any device used for procuring the efficient operation of any industrial works ; ( J ) â€Å" emanation † means any solid or liquid or gaseous substance coming out of any chimney, canal or fluke or any other mercantile establishment ; ( K ) â€Å" industrial works † means any works used for any industrial or trade intents and breathing any air pollutant into the ambiance ; ( cubic decimeter ) â€Å" member † means a member of the Central Board or a State Board, as the instance may be, and includes the Chairman thereof, 4 [ ( m ) â€Å" occupier † , in relation to any mill or premises, means the individual who has control over the personal businesss of the mill or the premises, and includes, in relation to any substance, the individual in posse ssion of the substance ; ] ( N ) â€Å" prescribed † agencies prescribed by regulations made under this Act by the Cardinal Government or as the instance may be, the State authorities ; ( O ) â€Å" State Board † mleans, – ( I ) in relation to a State in which the Water ( Prevention and Control of Pollution ) Act, 1974, is in force and the State Government has constituted for that State a 5 [ State Board for the Prevention and Control of Water Pollution ] under subdivision 4 of that Act, the said State Board ; and ( two ) in relation to any other State, the State Board for the Prevention and Control of Air Pollution constituted by the State Government under subdivision 5 of this Act. The Water Act, 1974 ( 1 ) This Act may be called the Water ( Prevention and Control of Pollution ) Act, 1974. ( 2 ) It applies in the first case to the whole of the States of Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Karnataka, Kerala, Madhya Pradesh, Rajasthan, Tripura and West Bengal and the Union Territories ; and it shall use to such other State which adopts this Act by declaration passed in that behalf under clause ( 1 ) of article 252 of the Constitution. ( 3 ) It shall come into force, at one time in the States of Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Karnataka, Kerala, Madhya Pradesh, Rajasthan, Tripura and West Bengal and in the Union districts, and in any other State which adopts this Act under clause ( 1 ) of article 252 of the Constitution on the day of the month of such acceptance and any mention in this Act to the beginning of this Act shall, in relation to any State or Union district, mean the day of the month on which this Act comes into force in such State or Union district. DEFINITIONS. In this Act, unless the context otherwise requires, – ( a ) â€Å" Board † means the Central Board or a State Board ; ( B ) â€Å" Central Board † means the Central Pollution Control Board Constituted under subdivision 3 ; ( degree Celsius ) â€Å" member † means a member of a Board and includes the president thereof ; ( vitamin D ) â€Å" occupier † , in relation to any mill or premises, means the individual who has control over the personal businesss of the mill or the premises, and includes, in relation to any substance, the individual in ownership of the substance ; ( vitamin D ) â€Å" mercantile establishment † includes any conduit pipe or channel, unfastened or closed transporting sewerage or trade wastewater or any other retention agreement which causes or is likely to do, pollution ; ( vitamin E ) â€Å" pollution † agencies such taint of H2O or such change of the physical, chemical or biological belongingss of H2O or such discharge of any sewerage or trade wastewater or of any other liquid, gaseous or solid substance into H2O ( whether straight or indirectly ) as may, or is likely to, make a nuisance or render such H2O harmful or deleterious to public wellness or safety, or to domestic, commercial, industrial, agricultural or other legitimate utilizations, or to the life and wellness of animate beings or workss or of aquatic beings ; ( degree Fahrenheit ) â€Å" prescribed † agencies prescribed by regulations made under this Act by the Cardinal Government or, as the instance may be, the State Government ; ( g ) â€Å" sewage wastewater † means flush from any sewage system or sewerage disposal plants and includes sullage from unfastened drains ; ( gg ) â€Å" sewer † means any conduit pipe or channel, unfastened or closed, transporting sewerage or trade wastewater ; ( H ) â€Å" State Board † means a State Pollution Control Board constituted under subdivision 4 ( I ) â€Å" State Government † in relation to a Union district means the Administrator thereof appointed under article 239 of the Constitution ; ( J ) † watercourse † includes- ( I ) river ; ( two ) H2O class ( whether fluxing or for the clip being dry ) ; ( three ) inland H2O ( whether natural or unreal ) ; ( four ) sub-terranean Waterss ; ( V ) sea or tidal Waterss to such extent or, as the instance may be, to such point as the State Government may, by presentment in the Official Gazette, specify in this behalf ; ( K ) â€Å" trade wastewater † includes any liquid, gaseous or solid substance which is discharged from any premises used for transporting on any [ Industry, operation or procedure, or intervention and disposal system ] , other than domestic sewerage. Definition In this Act, unless the context otherwise requires, — ( a ) â€Å" environment † includes H2O, air and land and the inter- relationship which exists among and between H2O, air and land, and human existences, other life animals, workss, microorganism and belongings ; ( B ) â€Å" environmental pollutant † means any solid, liquid or gaseous substance nowadays in such concentration as may be, or be given to be, deleterious to environment ; ( degree Celsius ) â€Å" environmental pollution † means the presence in the environment of any environmental pollutant ; ( vitamin D ) â€Å" managing † , in relation to any substance, means the industry, processing, intervention, bundle, storage, transit, usage, aggregation, devastation, transition, offering for sale, transportation or the similar of such substance ; ( vitamin E ) â€Å" risky substance † means any substance or readying which, by ground of its chemical or physico-chemical belongingss or handling, is apt to do injury to human existences, other life animals, works, microorganism, belongings or the environment ; ( degree Fahrenheit ) â€Å" occupier † , in relation to any mill or premises, means a individual who has, control over the personal businesss of the mill or the premises and includes in relation to any substance, the individual in ownership of the substance ; ( g ) â€Å" prescribed † agencies prescribed by regulations made under this Act. e Environment Protection act, 1986 Power OF Cardinal GOVERNMENT TO TAKE MEASURES TO PROTECT AND IMPROVE ENVIRONMENT ( 1 ) Subject to the commissariats of this Act, the Cardinal Government, shall hold the power to take all such steps as it deems necessary or expedient for the intent of protecting and bettering the quality of the environment and forestalling commanding and slaking environmental pollution. ( 2 ) In peculiar, and without bias to the generalization of the commissariats of sub-section ( 1 ) , such steps may include steps with regard to all or any of the undermentioned affairs, viz. : — ( I ) co-ordination of actions by the State Governments, officers and other governments — ( a ) under this Act, or the regulations made thereunder, or ( B ) under any other jurisprudence for the clip being in force which is relatable to the objects of this Act ; ( two ) planning and executing of a nation-wide programme for the bar, control and suspension of environmental pollution ; ( three ) puting down criterions for the quality of environment in its assorted facets ; ( four ) puting down criterions for emanation or discharge of environmental pollutants from assorted beginnings whatsoever: Provided that different criterions for emanation or discharge may be laid down under this clause from different beginnings holding respect to the quality or composing of the emanation or discharge of environmental pollutants from such beginnings ; ( V ) limitation of countries in which any industries, operations or procedures or category of industries, operations or procedures shall non be carried out or shall be carried out capable to certain precautions ; ( six ) puting down processs and precautions for the bar of accidents which may do environmental pollution and remedial steps for such accidents ; ( seven ) puting down processs and precautions for the handling of risky substances ; ( eight ) scrutiny of such fabrication procedures, stuffs and substances as are likely to do environmental pollution ; ( nine ) transporting out and patronizing probes and research associating to jobs of environmental pollution ; ( ten ) review of any premises, works, equipment, machinery, fabrication or other procedures, stuffs or substances and giving, by order, of such waies to such governments, officers or individuals as it may see necessary to take stairss for the bar, control and suspension of environmental pollution ; ( eleven ) constitution or acknowledgment of environmental research labs and institutes to transport out the maps entrusted to such environmental research labs and institutes under this Act ; ( twelve ) aggregation and airing of information in regard of affairs associating to environmental pollution ; ( thirteen ) readying of manuals, codifications or ushers associating to the bar, control and suspension of environmental pollution ; ( fourteen ) such other affairs as the Cardinal Government deems necessary or expedient for the intent of procuring the effectual execution of the commissariats of this Act. ( 3 ) The Cardinal Government may, if it considers it necessary or expedient so to make for the intent of this Act, by order, published in the Official Gazette, constitute an authorization or governments by such name or names as may be specified in the order for the intent of exerting and executing such of the powers and maps ( including the power to publish waies under subdivision 5 ) of the Cardinal Government under this Act and for taking steps with regard to such of the affairs referred to in sub-section ( 2 ) as may be mentioned in the order and topic to the supervising and control of the Cardinal Government and the commissariats of such order, such authorization or governments may exert and powers or execute the maps or take the steps so mentioned in the order as if such authorization or governments had been empowered by this Act to exert those powers or execute those maps or take such steps. APPOINTMENT OF OFFICERS AND THEIR POWERS AND FUNCTIONS ( 1 ) Without bias to the commissariats of sub-section ( 3 ) of subdivision 3, the Cardinal Government may name officers with such appellation as it thinks tantrum for the intents of this Act and may intrust to them such of the powers and maps under this Act as it may hold tantrum. ( 2 ) The officers appointed under sub-section ( 1 ) shall be capable to the general control and way of the Cardinal Government or, if so directed by that Government, besides of the authorization or governments, if any, constituted under sub- subdivision ( 3 ) of subdivision 3 or of any other authorization or officer. Power TO GIVE DIRECTIONS Notwithstanding anything contained in any other jurisprudence but capable to the commissariats of this Act, the Cardinal Government may, in the exercising of its powers and public presentation of its maps under this Act, issue waies in composing to any individual, officer or any authorization and such individual, officer or authorization shall be bound to follow with such waies. Explanation — For the turning away of uncertainties, it is herewith declared that the power to publish waies under this subdivision includes the power to direct — ( a ) the closing, prohibition or ordinance of any industry, operation or procedure ; or ( B ) arrest or ordinance of the supply of electricity or H2O or any other service. Rules TO REGULATE ENVIRONMENTAL POLLUTION ( 1 ) The Cardinal Government may, by presentment in the Official Gazette, make regulations in regard of all or any of the affairs referred to in subdivision ( 2 ) In peculiar, and without bias to the generalization of the predating power, such regulations may supply for all or any of the undermentioned affairs, viz. : — ( a ) the criterions of quality of air, H2O or dirt for assorted countries and intents ; ( B ) the maximal allowable bounds of concentration of assorted environmental pollutants ( including noise ) for different countries ; ( degree Celsius ) the processs and precautions for the handling of risky substances ; ( vitamin D ) the prohibition and limitations on the handling of risky substances in different countries ; ( vitamin E ) the prohibition and limitation on the location of industries and the transporting on procedure and operations in different countries ; ( degree Fahrenheit ) the processs and precautions for the bar of accidents which may do environmental pollution and for supplying for remedial steps for such accidents. The Wildlife Protection Act, 1971 The Wildlife Protection Act, 1972 is an Indian statute law enacted by the Parliament of India for protection of workss and carnal species. Before 1972, India merely had five designated national Parkss. Among other reforms, the Act established agendas of protected works and carnal species ; runing or reaping these species was mostly outlawed. The Act provides for the protection of wild animate beings, birds and workss ; and for affairs connected therewith or accessory or incidental thereto. It extends to the whole of India, except the State of Jammu and Kashmir which has its ain wildlife act. It has six agendas which give changing grades of protection. Agenda I and portion II of Schedule II supply absolute protection – offenses under these are prescribed the highest punishments. Speciess listed in Schedule III and Schedule IV are besides protected, but the punishments are much lower. Schedule V includes the animate beings which may be hunted. The workss in Schedule VI are prohibited from cultivation and planting. The hunting to the Enforcement governments have the power to intensify offenses under this Schedule ( i.e. they impose mulcts on the wrongdoers ) . Up to April 2010 there have been 16 strong beliefs under this act associating to the decease of Liberation Tigers of Tamil Eelams. Definition * â€Å" carnal † includes amphibious vehicles, birds, mammals, and reptilians, and their immature, and besides includes, in the instances of birds and reptilians, their eggs. * â€Å" carnal article † means an article made from any confined or wild animate being, other than varmints, and includes an article or object in which the whole or any portion of such animate being has been used and an article made therefrom. * â€Å" hunting † includes ( a ) capturing, killing, poisoning, traping, or pin downing any wild animate being, and every effort to make so ( B ) driving any wild animate being for any of the intents specified in bomber clause ( degree Celsius ) injuring, destructing or taking any body portion of any such animate being, or in the instance of wild birds or reptilians, upseting or damaging the eggs or nests of such birds or reptilians. * â€Å" taxidermy † means the hardening, readying or saving of trophies. * â€Å" trophy † means the whole or any portion of any confined or wild animate being ( other than varmint ) which has been kept or preserved by any agencies, whether unreal or natural. This includes: ( a ) carpet, teguments, and specimens of such animate beings mounted in whole or in portion through a procedure of taxidermy ( B ) antler, horn, rhinoceros horn, feather, nail, tooth, musk, eggs, and nests. * â€Å" uncured trophy † means the whole or any portion of any confined animate being ( other than varmint ) which has non undergone a procedure of taxidermy. This includes a newly killed wild animate being, ambergris, musk and other carnal merchandises. * â€Å" varmint † means any wild animate being specified in Schedule V. * â€Å" wildlife † includes any animate being, bees, butterflies, crustacean, fish and moths ; and aquatic or land flora which forms portion of any home ground Agenda-21 Agenda 21 is a non-binding, voluntarily implemented action program of the United Nations with respect to sustainable development. [ 1 ] It is a merchandise of the UN Conference on Environment and Development ( UNCED ) held in Rio de Janeiro, Brazil, in 1992. It is an action docket for the UN, other many-sided organisations, and single authoritiess around the universe that can be executed at local, national, and planetary degrees. The â€Å" 21 † in Agenda 21 refers to the twenty-first Century. It has been affirmed and modified at subsequent UN conferences. Structure and contents Agenda 21 is a 300-page papers divided into 40 chapters that have been grouped into 4 subdivisions: * Section I: Social and Economic Dimensions is directed toward battling poorness, particularly in developing states, altering ingestion forms, advancing wellness, accomplishing a more sustainable population, and sustainable colony in determination devising. * Section II: Conservation and Management of Resources for Development Includes atmospheric protection, battling deforestation, protecting delicate environments, preservation of biological diverseness ( biodiversity ) , control of pollution and the direction of biotechnology, and radioactive wastes. * Section III: Strengthening the Role of Major Groups includes the functions of kids and young person, adult females, NGOs, local governments, concern and industry, and workers ; and beef uping the function of autochthonal peoples, their communities, and husbandmans. * Section IV: Meanss of Execution: execution includes scientific discipline, engineering transportation, instruction, international establishments and fiscal mechanisms.